Tip of the Day – Quick and inexpensive design work

Using Amazon’s Mechanical Turk in combination with outsourcing your design task to Elance, you can get great designs and user feedback very quickly, easily and for very little money.

Step 1: Post your job “design a logo” on Elance (elance.com). Be sure to include instructions including other designs that inspire you and a description of your product vision and intended audience.

Step 2: After selecting a designer, ask them to create 3 to 5 draft design mocks

Step 3: Using mechanical turk (mturk.com), submit each design option to mechanical turk as a survey (e.g. “which design do you like best”). You can choose any number of people to answer your survey. Estimated cost: 100 people at $0.10 each = $10

Step 4: Review results.

I’ve found that using this technique that for about $10 I can get around 100 people to tell me which design they prefer and offer suggestions. Also, I usually ask for the age, country and background of the participant so I can filter down to an audience that matches my purposes.


This tip was provided by Joe H. Excellent tip Joe!

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